Derek Perez

Founder / CEO

Over 25 years of combined marketing and automotive sales experience. Derek has been a successful partner in several dealerships across the country, opening several start-ups, and leading the path for groundbreaking marketing in the automotive industry. Derek founded Think Ad Group with his passion and knowledge of the automotive digital world. Derek is responsible for developing and creating new solutions for the Think team!

follow me

Justin Searle

VP of Sales

Justin has been in the automotive industry for over 18 years. His primary responsibility is overseeing all aspects of Think Ad Group’s accounts and helping our clients meet their digital marketing and sales goals. Justin leads our sales team with mutual respect, drive, and passion for this industry. He is also the host of our weekly Think Tank Zoom calls. Justin helps Think build relationships with other agencies and industry partners in automotive. He brings an unparalleled personality, knowledge, and enthusiasm to Think!

follow me

Evelyn Kelly

VP of Marketing

Evelyn brings a wealth of experience to the Think team. She started her career as a corporate controller in the transportation industry, founded a digital arts/media business, and then quickly fell in love with marketing and all things automotive. Ev is responsible for leading the branding, marketing, and social strategy for our team, and our dealers. Ev is the co-founder of our Think Tank Zoom calls. She brings a ray of sunshine, knowledge, and creativity to all aspects of our agency and our clients.

follow me

Jon Santiago

Accounts Manager

Jon joined the team after spending 10 years as the accounts manager of a large marketing agency who specialized in Automotive marketing. Jon brings a wealth of knowledge in many different areas. The combination of his experience integrated into the Think platform helps provide our clients with a proven process and full-service marketing platform, that simply put, generates amazing results. Jon prides himself on making sure our clients are successful with every campaign they do. Constantly analyzing data and preparing strategies that will help clients build off their success month after month.

follow me

Steven Larrinaga

Chief Of Sales and Marketing

Steve is an innovative, driven, and integral part of the Think team. He has over 20 years of dealer, vendor, sales, and management experience. Steve helps his clients with their advertising, marketing, and new business development needs. He has a proven track record of increasing profit, volume, and customer satisfaction through various marketing strategies. He also brings a wealth of knowledge and positivity to our team.

follow me

Joe Brahler

Sales Director

Joe joined the team after spending over 20 years in automotive sales, F&I, and marketing. He helps his clients meet their digital and sales goals by preparing strategies that create solutions, that build off their successes, month after month. Joe enjoys analyzing his dealer's current formulas and thinking of ways to enhance their future campaigns. He is a driven part of this team and can often be found in our Think Tank calls.

follow me

Kristin Tapia

Business Manager

Kristin also joined the Think team after spending the majority of her career working on the dealer side of automotive. She brings her automotive experience, knowledge, and insight to our executive team. Kristin immerses herself in a broad scope of Think’s management and provides support in a variety of capacities for the agency’s clients and operations. She ensures that we are meeting our financial goals, manages our billing, accounts payable, reporting, and implements our budget.

follow me


Chief Barketing Officer

Apologizes in advance for barking while you’re on a call. Benji brings his outgoing personality to the team, enjoys creating new start-ups, and dreams of owning a bistro.

follow me


Head of the Party Planning committee.

Millie brings a warm hug and loving personality to the entire Think team. Enjoys steak and dislikes mail carriers.

In loving memory of Stewie

Assistant to the Regional Manager

Known as the “Dwight Schrute” of the company, Stewie only prefers to work with Evelyn. Banned from providing any customer service.

follow me